Top 10 Tips to Get Better Deliverability with SMSCaster E-Marketer StandardDeliverability is the lifeblood of any SMS marketing program: messages that don’t reach recipients don’t convert. SMSCaster E-Marketer Standard is a powerful Windows-based bulk SMS tool, but to get the best results you need more than software — you need good practices. Below are ten practical, actionable tips to improve deliverability when using SMSCaster E-Marketer Standard, with real-world examples and configuration notes.
1. Use High-Quality Sender IDs and Keep Them Consistent
A recognizable sender name or number builds trust and reduces recipients’ likelihood to block messages.
- For local SMS, use a valid local phone number when possible.
- For branded campaigns, use a consistent alphanumeric sender ID where supported by carriers and regulations.
- Avoid changing sender IDs frequently; consistency helps carriers build reputational trust.
Configuration note: Set your sender ID in SMSCaster’s sending profile and use the same profile for related campaigns.
2. Clean and Segment Your Contact Lists Regularly
Sending to outdated or irrelevant numbers increases bounces and spam complaints.
- Remove invalid numbers, duplicates, and numbers that consistently bounce.
- Segment by engagement (recent responders vs. dormant contacts), location, language, and opt-in source.
- Use re-permission campaigns for dormant subscribers before removing them.
Practical step: Export delivery reports from SMSCaster after each campaign, identify hard bounces, and delete them from your master list.
3. Respect Opt-In and Opt-Out Best Practices
Carriers and local regulations demand explicit consent for SMS marketing.
- Collect clear opt-ins stating message frequency and purpose.
- Provide an easy opt-out mechanism (e.g., reply STOP) and honor opt-outs immediately.
- Keep records of consent (date, source) for compliance and dispute resolution.
SMSCaster tip: Configure auto-reply handling to process STOP/UNSUBSCRIBE keywords and update your list automatically.
4. Throttle Sending and Use Smart Scheduling
Blast-send spikes can trigger carrier filters. Pace your sends and schedule for optimal times.
- Use sending limits per minute/hour to avoid sudden traffic bursts.
- Schedule messages for times when recipients are most likely receptive (local daytime).
- Stagger sends for very large lists across multiple windows or days.
How-to: In SMSCaster, set the sending interval and “messages per connection” options to control throughput.
5. Personalize Messages to Increase Engagement
High engagement (opens/replies) signals to carriers that messages are wanted.
- Use the recipient’s name, location, or last-purchase info.
- Keep messages concise and relevant; one clear call-to-action.
- A/B test subject lines and message variants to find higher-performing copy.
Example: “Hi John — 20% off on items you viewed. Use code JO20. Reply STOP to cancel.”
6. Monitor Delivery Reports and Track Key Metrics
Data-driven adjustments are essential.
- Track delivery rate, bounce rate, opt-outs, and reply rate.
- Investigate sudden drops in delivery — could indicate blacklisting or carrier issues.
- Keep historical logs to spot trends after list-cleaning, throttling, or content changes.
SMSCaster usage: Regularly export logs and analyze CSV delivery reports to spot problem numbers or patterns.
7. Avoid Spammy Content and Risky Links
Certain content patterns and shortened links can trigger carrier or handset filters.
- Avoid excessive capitalization, too many exclamation marks, and phrases like “FREE,” “WIN,” or “CLICK NOW” in bulk across messages.
- Use full, branded URLs where possible; if you must shorten links, use a reputable custom short domain.
- Consider sending critical links only after initial engagement (e.g., reply or click) to reduce initial filtering.
Example: Instead of “WIN A FREE iPHONE!!! CLICK NOW,” write “Enter our giveaway for a chance to win an iPhone — details: yourbrand.com/giveaway.”
8. Use Local Numbers and Carrier Routes When Possible
Local origination often improves deliverability and trust.
- If sending to multiple countries or regions, use local termination routes or numbers for each region.
- Test a small local subset to confirm delivery behavior before scaling.
Operation note: Configure multiple sending profiles in SMSCaster, each using numbers/ports appropriate to the target region, and route lists accordingly.
9. Maintain a Positive Sending Reputation
Reputation is cumulative and depends on complaint rates, bounce rates, and engagement.
- Remove users who frequently opt out or report messages.
- Limit campaigns per recipient (don’t spam the same contacts daily).
- Keep consistent sending patterns rather than unpredictable spikes.
Tactical tip: Create a suppression list for anyone who opts out, reports spam, or has repeated non-deliveries.
10. Test, Validate, and Iterate
A culture of continuous testing keeps deliverability high.
- Run small pilot sends when changing content, sender ID, or routing.
- Use seed lists with numbers across multiple carriers and phones to verify appearance and delivery.
- Document what works (content, timing, sender ID) and replicate those patterns.
Practical example: Before a 50,000-recipient blast, run a 200-person pilot across carriers, analyze delivery and replies, adjust content or throttling, then scale.
Summary checklist (quick reference)
- Consistent sender IDs and local numbers where possible
- Regularly clean and segment lists
- Enforce clear opt-in/opt-out and auto-handle STOP replies
- Throttle sending and schedule at recipient local times
- Personalize messages to improve engagement
- Monitor delivery reports and key metrics frequently
- Avoid spammy wording and risky shortlinks
- Use local routes/numbers per region
- Maintain good sending reputation and suppression lists
- Test with pilots and seed lists before large sends
Implementing these ten practices with SMSCaster E-Marketer Standard will reduce bounces and complaints, improve inboxing, and increase campaign ROI.
Leave a Reply